A rehab studio that had to be findable before it was chosen.

The problem

In Motion opened in 2023 as a single-physiotherapist studio in Zaprešić, competing for attention against the public health system and against every larger clinic in the Zagreb area.

Its actual advantage was speed and approach — an appointment within days rather than months, and a treatment philosophy built on movement rather than rest. Neither of those is visible from outside. The site had to make them visible.

What we built

A WordPress site with the studio's treatments — manual therapy, cupping, manipulation, and personalised exercise programmes — presented as a coherent method rather than a menu of techniques.

The three programmes are priced openly: preventive at €180 for four sessions, rehabilitation at €260 for six, and the full physiotherapy programme at €450 for twelve. Each states what is included, down to the follow-up video calls and WhatsApp support between sessions.

Online booking is on every treatment page, and Google reviews are surfaced where a new visitor is deciding whether an unfamiliar studio is worth the trip.

Design decisions

The site leads with the founder. For a practice this size, the physiotherapist's experience is the credential a visitor is actually evaluating, so it appears before the technique list.

The treatment philosophy — that the body is adaptable, and that overly restrictive advice does more harm than good — is stated plainly rather than left implicit. It is the thing that distinguishes the studio from the advice a patient has usually already been given.

Local SEO targets Zaprešić and the surrounding Zagreb County towns, since this is a service with a real travel radius. Practical details that decide whether someone actually arrives — including that the entrance is through the dental office on the first floor — are on the contact page, not buried in a confirmation email.

Where it stands

Live at inmotionfizio.hr, in Croatian, taking bookings.